12 Rightmove Listing Tips to Get More Viewings in 2026

Rightmove remains the UK's dominant property portal, with over 30 million visits per month. Getting your listings to perform well on Rightmove is directly linked to how quickly you sell properties and how happy your vendors are.

But simply uploading a listing isn't enough. The agents who consistently outperform their competitors on Rightmove follow specific practices that maximise visibility, clicks, and viewing requests. Here are twelve that make the biggest difference.

1. Get Your Photos Right

Rightmove's own data shows that listings with professional photography receive 44% more views than those with amateur shots. The first image is critical — it appears in search results and determines whether a buyer clicks through. Lead with the most attractive exterior shot or the most impressive room.

2. Write a Description That Stops the Scroll

Your opening line shows in Rightmove's search results. Don't waste it on "We are delighted to present..." — lead with the property's strongest selling point. A buyer scanning dozens of results needs a reason to click on yours.

3. Use All Available Key Features Slots

Rightmove allows you to add a bullet-pointed key features list. Use all available slots. These appear prominently above your main description and are the first text most buyers read. Be specific: "South-facing 60ft garden" is better than "Large garden."

4. Price It Correctly From Day One

Properties that are reduced in price on Rightmove receive significantly fewer enquiries than those priced correctly from the start. The "test the market high" strategy backfires online — buyers can see price reductions in the listing history, which signals desperation.

5. Include a Floorplan

Rightmove has reported that listings with a floorplan receive 30% more interest. For many buyers, particularly those relocating, the floorplan is more important than the photos. Tools like CubiCasa or Metropix make it straightforward to create professional floorplans quickly.

6. Add an EPC Certificate

It's a legal requirement, but beyond compliance, having the EPC visible on the listing page means one less barrier between the buyer and a viewing request. Missing EPCs make listings look incomplete and unprofessional.

7. Keep Descriptions Between 200-300 Words

Rightmove's own guidance suggests descriptions of 200-300 words perform best. Too short and you haven't given the buyer enough information; too long and they lose interest. Focus on what makes this property different from the others on the same street.

8. Update Stale Listings

If a listing has been on Rightmove for more than 6 weeks without generating viewings, something needs to change. Update the photos, rewrite the description, or reassess the price. Stale listings drift down the search results.

9. Respond Quickly to Enquiries

Rightmove shows response time indicators on some agent profiles. Buyers who enquire through Rightmove expect a response within hours, not days. Set up mobile notifications so no enquiry sits unanswered.

10. Use the Property Description to Address Objections

If the property has an obvious shortcoming — a busy road, no garage, a short lease — address it proactively in the description. "While situated on a well-connected main road, the property benefits from triple glazing throughout and a secluded rear garden." This prevents wasted viewings from buyers who would have been put off anyway.

11. Include Material Information

From 2026, Rightmove requires expanded material information including council tax bands, tenure, lease length, parking arrangements, and building safety details. Getting ahead of these requirements makes your listings more complete and trustworthy.

12. Use AI to Scale Quality

The best-performing agents write great descriptions for every listing, not just the expensive ones. AI tools designed for UK property can help you maintain description quality across your entire portfolio without spending hours writing.